7 Packaging Elements That Influence Consumer Buying Behavior
August 16, 2022 Custom Packaging
How do customers decide to buy products? What are key factors that urge consumers to try the products? That is a complex question to answer. In the retail products market, many types of people have different preferences regarding products. Typically, consumers analyze the product packaging before buying the products. Some of them consider product packaging design, and some investigate the durability of the packaging boxes before making a final purchase. Even a minor modification in the packaging of the product can attract more customers to branded products. In other words, packaging boxes influence consumer buying behavior and help improve product sales.
According to Packaging Of The World, 30% of businesses reveal that they observed an increase in sales profit after improving the product packaging. Furthermore, people prefer the brands that provide their customers with products packaged in custom boxes that fit their needs. Perfect packaging makes products stand out in the competitive market.
Consumer behavior in marketing – patterns, types, segmentation
However, there are 7 key factors that influence consumers’ buying behavior. Let’s discuss them here:
1. Color Choice and Graphic Designs
Whether you belong to a well-established brand or are a new brand in the market, enticing, pleasing, and colorful packaging is vital for your business. Many product manufacturers are using striking, sparkling, and brighter colors to attract their target clientele. For example, Santander changed its logo colors. It flipped the writing colors from white to red and the red background to a white one. This modification in the logo made it readable and well-optimized for digital use.
The proper use of color combinations; psychologically impacts customers buying decisions. Color choice is an effective marketing strategy that can attract more customers. Research shows that color can increase a shopper’s desire to read the packaging of products by more than 80%.
2. Suitable Packaging Materials
Bands prefer eco-friendly and sustainable packaging for their products due to its highly increasing popularity among people. In today’s world, people are more eco-conscious than before. Therefore, green packaging plays an essential role in environmental protection. That is why consumers love paper-based and eco-friendly packaging of product boxes. Paper wraps, Kraft, cardboard, and corrugated fiberboard are examples of nature-friendly and biodegradable packaging that dissolves in the soil.
Furthermore, the sustainable and non-toxic packaging attracts customers to the brand, and they trust eco-caring brands. This factor strengthens the value of brands, resulting in their rapid business growth. That is the right way for product producers to beat their rival brands in the competitive market.
In addition, sturdy and protective packaging material impacts customers’ purchase decisions. People like to buy products that are packaged in secured boxes for better protection, enhanced shelf life, and safe shipping of products. Cardboard is a perfect material for safe shipping products. 90% of all the products are shipped in cardboard packaging boxes. Moreover, robust materials increase the shelf life of retail products, keeping them safe from environmental effects. This factor also urges customers to buy products.
3. Size Of The Product Packaging
The size is an important element of product packaging. Taking the right dimension of your products and creating correct-sized boxes help boost your brand image in the market. Correct sizing not only protects the products from any shock or accident but also makes them look professional, among others.
The wrong size of packaging boxes doesn’t satisfy customers. Moreover, if buyers see the product packaged in fit boxes, the chances are high that they will purchase it.
4. Packaging Design, Shape, and Style
The boxes’ shapes and styles also are a vital part of product packaging. These also influence customers’ buying behavior. Consequently, we see various shapes and styles of box packages in the retail market. People love to get products that come in attractive, innovative styles and shapes. Consequently, the perfect packaging designs, and shapes that are finalized according to the specifications of the products, create excellent packaging, and consumers like them.
Moreover, this factor provides customers with a positive unboxing experience with handy packaging, and they make their decision to try the products.
5. Unique, Quality, And Handy Packaging
High-quality, innovative and unique packaging enhances the product value. These factors make your products stand out in the competitive retail market and help in product promotion and building brand image. In addition, eccentric packaging of products can attract buyers to the brand and urge them to make a purchase.
Moreover, the more your packaging boxes are easy to carry and unbox, the more customers you can win for your brand. Recyclability, easy-to-store, tamper-proofing, and durability are key elements of premium quality packaging boxes that influence consumer buying behavior.
6. Customized Printing And Add-Ons
The printing of the packaging also matters for buyers. The custom product boxes that are printed with readable and essential content get more attraction and appreciation from customers. In addition, these printed details educate customers about the product and brand. Product name, use direction, use warning, and expiration/manufacturing date are examples of these details that help consumers know the product’s nature and its safe use. People need to see and read this product information to use the product efficiently and correctly.
Additional Add-Ons And Embellishments
Adding additional add-on features to custom packaging boxes plays a crucial role in attracting customers to the products. These features include glossy/matte lamination, varnish, spot UV coating, and stamp foiling. In addition, window patching, die-cutting, and PVC sheets are also mentionable embellishments that transform your simple product box into a professional one. For example, window die-cut options allow customers to check the product before making a purchase. Due to this option, customers take the branded product as a professional one and love to try them without any doubt regarding product quality.
Consequently, these options not only attract customers but also protect the product from environmental factors that make packaging boxes ideal for buyers to buy the products. In short, adding these custom printing and adding extra add-on features to the product boxes also influence customers’ decision to buy a specific product.
7. Significant Impact Of Product Price
What factors make customers agree to buy a product at a higher price? It is the packaging that determines the value of a product. Businesses charge higher prices for expensive and worthy products. So, these products need top-notch quality packaging to protect their products and make them striking for onlookers. Consequently, expensive and luxury products need superior packaging that costs more than simple product box packaging. People like to buy expensive products with sturdy, captivating, and costly packaging.
In addition, the product packaging should be accurate considering the product’s nature and value. Investing a hefty amount in packaging for less expensive products can make your packaging budget management difficult. Customers don’t pay extra for cheaper products, even if they come in expensive packaging boxes.
Ipsos conducted research and found that packaging design influences gift buying decisions of 80% of customers. Furthermore, the custom packaging represents the value of a product as well as reveals the influence of product packaging on customer buying decisions.
These points show the impact of product packaging on consumer buying behavior. If you own either a well-established company or a new brand, you can attract more customers to your branded products and get more sales from your brand’s products.
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