How Candle Packaging Enhance Business Growth – An Ultimate Guide
August 4, 2021 Uncategorized
The soft golden glow of scented candles provides the right amount of calming ambiance and a soothing aura to any space. People are using more candles in their daily routines in this pandemic as it releases the anxiety and negative thoughts out of mind and brings in more positive vibes. To give a majestic and exotic look to any festive occasion, people use scented candles. They also use them as decorative for their home. Candles also represent love and care towards your loved ones, so they are widely used as gift items as well.
According to the statistics, 81% of consumers purchase something new for the first time because they found it appealing.
Whether you are selling your products online or in conventional stores, it is always necessary to get top-quality Candle Boxes to grab the attention of potential customers.
Are you in the business of selling top-quality and majestic scented candles?
Want to know how Custom Candle Boxes can impact the sales and growth of your business? Just read on to get the ultimate understanding.
Candle Packaging Builds Brand Image
Brand perception is the first and foremost thing that packaging provides to your product. It makes your product visible on the shelves of retail stores, among many other similar products. People recognize your product easily if you package and label them nicely and stand out among the others.
There are several options to try to build the perfect brand image through packaging. You can opt for aesthetically designed labels of jars, interesting and comical slogans, sentences, or you can decorate them with attractive add-ons. These techniques effectively grab eyeballs and increase the chances of your product getting recognized and remembered. Putting thought in designing the packaging of your candles depicts the value and respect to your customers.
Make the unboxing experience memorable for buyers of your products to turn them into your loyal clients. Contribute to making the moments of your customers joyful and unforgettable by offering them great designs and styles of Custom Candle Boxes. All of these factors amalgamate to create a brand image that people remember for a long time.
The primary purpose of packaging is to make your customers get to know your product. So the message of the brand must be distinct. Besides a great design, the communication of the motto of your brand to the buyers is also necessary. It influences their decision-making and makes them buy your products.
Here are some of the most important messages or label descriptions that the packaging of candles usually contains.
The Name Of The Product
You can select from the various options for choosing the right name for your candle. Whether you pick the super fancy name or the simple one, consider the overall vibe of your brand before. It is beneficial to select the name that shows the aim of your brand so that customers identify your product.
Creative Logo And Brand
According to Study Finds, 2020, 60% of customers avoid brands that have unattractive packaging, or unappealing logos.
To promote your products it is necessary to create a striking and memorable logo that customers recognize instantly in the crowd of similar products. You can opt for super creative ones having prominent colors, stylized typography, and images or simple ones. The choices are endless.
List Of Benefits Of Product
It is essential to put the benefits of the candles on the packaging to allure the customers to buy them. Such as you can put information about how many hours it will burn or how it smells. Exercise your creative muscles and come up with catchy descriptions and make them prominent on the packaging.
Type Or Nature Of The Product
Are you offering natural beeswax candles, scented candles, gel candles or soy candles; mention the type of the candle on the box prominently. People love various candles. So put the types of candles just below its name on the front side. So that buyers could identify them right away and select the candle according to their choice.
It is always beneficial to put ingredients of candles on the box because some people can be allergic to some ingredients. Put on the label if they are non-toxic and environmentally friendly. It effectively sways their decision towards your brand.
Brief Story Or Mission Of The Brand
Make people admire your brand by telling them about the struggling and hardworking people behind your products. Tell them about the past of your company and share your future dreams with them regarding your product. Whatever is your specialty, tell and inspire the buyers – an elegant way to build a strong community of your admirers.
Quantity Of The Product
Companies mention the quantity of the product on the front of the packaging (e.g. 6.3oz/189g). It makes the products look authentic and professional.
Warnings Or Cautions
No matter how much they are adorable and attractive, they can cause hazards if not handled properly. So many businesses put warnings and cautions on the Custom Made Candle Boxes which look perfect and make the packaging of candles complete. As the buyers walk past by the shelves of retail stores, as a business, you have only a few seconds to strike them and convince them to buy your products. So never overlook these details as these factors may boost or diminish the sales of your products.
Provide Safety To The Candles
Candles are delicate – so packaging is a must. They are not strong enough to bear the heat, extreme temperature fluctuations or sunlight. So selecting the appropriate material for crafting Custom Made Candle Boxes is necessary. Otherwise, you may lose the customer if they get broken or melted candles after paying you the price. Get the quality Custom Candle Boxes or Candle Gift Box that protects the candles without compromising the style and design.
Another option you can opt for is to wrap the candles properly before shipping them to prevent them from any damage or accident.
Candle Boxes Wholesale should protect the candles from any possible external environmental dangers like breaking, melting, de-shaping, or chipping. Make sure the scent and color remain preserved during the shipment of products to your customer’s doorstep. When buyers get the exact product they saw online, they become your regular customers and, your brand gets promoted eventually.
The material options that companies generally prefer are,
- Kraft Paperboard: It is an eco-friendly material that depicts your sincerity towards the environment. It has a pleasant feel and texture that gives it vintage vibes and appearance – totally Instagramable!
- Metalized paperboard: It gives a metallic look to the packaging as it has a silver film substrate. Get shiny effect without hot foiling and dyes. It is a great option to get the exotic and glamorous outlook of Candle Gift Box.
Invest in the material of Candle Boxes because Material Matters!
Multiple Editions Of Candles
Consider that a brand is selling multiple variations of candles under the same name or color. Then how your customers will distinguish among the variations that you provide?
The answer is again the correct packaging.
Companies that offer various versions of their products – to boost sales and target a larger demographic usually go for the following options.
- Compile the collection of their similar scented candles and give them an innovative color theme. So that customers easily identify their favorite ones.
- Give them funny or creative names (if it matches with your brand) to make them stand out from the crowd of other candles. And different colors that depict the scent these candles contain.
It is a super clever technique that attracts the customers towards your brand as they will ultimately select at least one of the candles accordant to their favorite scent or color. The variety offers options for everyone, and hence you will get to reach a broader range of potential customers.
Give Exceptional Unboxing Experience To The Customers
According to Ipsos, 72% of consumers say their buying pattern is decided by the packaging design.
Hence, unique packaging and unboxing experience matters. It imprints a long-lasting impression on customers who buy your products. Packaging is the face of any product. So companies put a lot of effort and resources into creating innovative Custom Candle Boxes. And it pays them back. If there is no “wow factor” in your packaging, then buyers may not remember your brand for a long time.
In this era of social media and digital marketing, unboxing videos holds significant importance in influencing the sales of any product. People on social media or YouTubers are frequently posting unboxing videos about the products that they purchased. Because of their quality, brand image, or more importantly, they find it uniquely packaged. Whenever any product from Apple launches, youtube gets lined up by unboxing videos of the products that they are offering. These unboxing videos influence the buying patterns of the masses. It can steer a tremendous number of buyers towards your brand.
According to Dotcom Distribution, 40% of customers say that they will share an image of your packaging on social media if it was unique or branded.
Here comes another point. If the products are nicely packaged, people share them with their friends and family on social media sites like Instagram or Facebook. They also refer these products to them by word of mouth or by gifting them. These are the most effective, long-lasting, and impactful ways to market your products across the nation and eventually worldwide.
Best Gifting Option
Scented candles are the best gifting option for most people. Because of their captivating aura and dreamy scents, people got many memories attached to them, and therefore they love them. Your beautifully packaged candles can give a warm and lovely touch to anyone’s birthday. Or your divine scented candle can be a reason to remind them of their bright spring days and sweet memories.
Many books lovers, Instagram influencers, teenage girls (mostly introvert ones), young demographic love scented candles, and people love them as gifts and decorative even in this era of luxurious and extravagant gift items. Candles symbolize care, affection, calmness, and love. People love the smell of scented candles in reading their favorite books or during listening to soft music at night.
These attributes make them the perfect gifting item for anyone. So beautiful packaging and the innovative appearance of candles can elevate the sales of your products, and customers will select your product right away.
Effortless And Seamless Marketing
Put extra effort into creating fascinating packaging for your candles. It should show the features, benefits, brand’s motto, and plans effectively. Then the packaging itself becomes the best marketing tool for your product. By getting modern finishes, laminations, and foiling, brands create an alluring outlook of their products that grabs everyone’s attention. It helps them to reach a broader demographic of the society and increase their customer base. The extra add-ons like ribbons and custom messages on the candles leave a long-lasting impact on the buyer.
As the online presence is getting necessary for the brands, it is beneficial to create packaging that looks stunning on the screens too. People naturally attract to aesthetic and beautiful products. They will love to put them on their Facebook timelines and Instagram pages. Use all of the artistic skills and resources available to design the custom packaging for candles. It boosts up the sales of your products. Once the customers use your products, they become the promoters of your brand themselves seamlessly.
In a nutshell, the packaging is the face of any brand. Companies should go the extra mile to design them as they are the first introduction of your brand to the customer. But when it comes to building a potent customer base and clientele, it is all about the quality of the product itself. Packaging will strike the buyers to purchase the product, but the quality of the product makes them stay loyal to your brand and promote them in their circle of influence.