A Comprehensive Guide to Custom Lipstick Boxes Packaging
November 25, 2021 Uncategorized
Any makeup kit is incomplete without lipstick, and women of every age love to apply lipstick almost every day. It is a widely used cosmetic product all around the globe which never had out of fashion in any era.
There are hundreds of brands already in the market that are selling lipsticks of every shade and quality. So you have to invest extra effort in marketing your product effectively. The most viable option is to get top-notch Custom Lipstick Boxes to enhance the persona of your brand.
As the cosmetic industry is a little more competitive, you have to be extra efficient in creating an appealing outlook of your products that attract potential customers to buy your product.
It is not that easy – but it is not that tough as it may seem. Just utilize your artistic genius to carve out the innovative path for the unique design of packaging and amalgamate it with professional execution. And here you go – you have created remarkable Custom Lipstick Boxes that will enhance your brand image enormously.
Here is a comprehensive guide for you to get the perfect Custom Lipstick Boxes for your brand. Let us dive deep into the details.
Understand Your Customer Base
It is better to do some data gathering or research before designing the packaging of your products. It is beneficial to know the needs and preferences of your customers so that you can plan the packaging according to their expectations and wishes into consideration. When your customer base feels acknowledged, they will value your product.
Here are some questions to start with,
- What is your targeted customer base?
- What are their design preferences? What styles do they find productive?
- What elements do they find mesmerizing in the packaging of lipsticks or cosmetic products in general?
Once you gather answers to the above questions, you are ready to create the phenomenal packaging of your products.
Select The Best Quality Material
To get the maximum benefit of packaging, you have to ensure that the material you are using is the top-notch quality that will not get a break, de-shaped or damaged. It should protect the product for a long time. Plus, it has to be sturdy and robust to do so. Its primary purpose is to provide security and protection. So you should select the highest quality material that can resist any possible environmental factor or accident that may occur.
You have to understand the weight and size of your product to decide the best quality material for Lipstick Boxes. Kraft paper or cardboard are the most popular choices because of their durability and sturdiness. The materials should protect the products from heat, moisture, bacterias, or shock very well.
Even when you need to ship your products at vast distances, the packaging materials should aid you.
Every lipstick is different – in shape, size, color, design, and weight. Therefore every lipstick needs different packaging. Here are some of the types of Lipstick Boxes Wholesale that you can get for your brand.
It has layers. The central layer is isolated from the outer ones. It is beneficial for marketing and brand advertisements). It protects the lipsticks from the effects of intense heat or temperature and preserves their texture and odor well.
It is a widely used material for any packaging due to its frequent and easy availability, super-efficient quality, and low cost. It is porous brown material that allows ventilation of air. It keeps the products safe from any damage or change of texture. They are simple, so you can decorate and design them in any way you want.
Other necessary characteristics of Custom Lipstick Boxes are:
Care for the environment is the attribute that people admire nowadays because of the increasing awareness. Now customers are more inclining towards sustainable Custom Lipstick Boxes. This quality of your packaging will make the customers adore and value your brand even more.
Get The Captivating Design
60% of customers avoid brands that have unattractive packaging or unappealing logos. (Study Finds, 2020)
Designing is the most crucial aspect of creating stunning Lipstick Boxes. To make your products look prominent and professionally crafted, you need to get the right design of the packaging of lipsticks that depicts your brand’s core values and image. The typography, style, color combination, images, logo, or slogans must be coherent with the personality and aura of the product.
Make sure to use the color shades in the correct combination as they set the overall tone of your products. Do not mix shimmery and minimalistic designs.
Some necessary details that you should put on the packaging to make them look genuine are images, creative doodles, graphics, slogans, product name, how to use, warnings, cautions, labels or motto of the company, etc. Ensure that you put these details in a reading-friendly font style. If not, it will be ineffective. Inserts are another add-on option in designing top-notch packaging because they enhance the experience and security of the product. Some of the most widely used insert options are,
- Cardboard Inserts
- Blister Inserts
- Custom shapes
- Punch Inserts
- Paper Inserts
- Foam Inserts
- Fence inserts
Try Out Best Printing Options
To give Lipstick Packaging a stunning appearance, try out several printing options. Since lipsticks are a symbol of beautification, their packaging should also represent their uses and characteristics.
There are several printing options out there to upgrade the look of your product, like window patching, offset printing, gluing, UV coating, die-cutting, embossing, etc.
Another idea is to put some stylish add-ons like ribbons or bows to your Lipstick Packaging to make them stand out on the shelves of retail stores. Try out mixing flower art with glittery shimmers and clipart and come up with a catchy design for your products – ladies will love that.
Companies commonly use these printing options:
- Flexography Printing: Affordable option to select in which less color is used and easily blendable. Perfect if you want to show your product.
- Off-set Printing: Provide soft touch and gloss finish to the surface of the packaging. Vivid color appearance gives a dazzling colorful experience.
- Digital Printing: Affordable and fades away with time making it the perfect selection for short promotional campaigns or prototypes.
Make the products’ outlook vibrant and add a touch of character to the brand by combining these techniques with professional execution to get top-notch packaging.
Establish The Brand Image
Brand image is the customers’ perspective of the brand. Although brands have less control over the brand image but using the appropriate marketing and designing techniques, you can create the right image of your brand.
For example, take a look at Mcdonalds. It has an image of an affordable brand that sells quality fast food very quickly. Rolls Royce is a premium brand that is for wealthy and influential people. It has now become a symbol of wealth. That is called brand image.
To create the right brand image, you have to create an effective brand identity. Whether you are a luxury brand, a simple or minimalistic one, your packaging should depict the right vibe of your brand aura. The embellishment of an attractive and engaging logo on the packaging with a product name or brand name will deliver the right persona for your product. And eventually, you will create the right brand image.
Ensure the safety of the product
Making a product is one thing, but shipping them safely to the customer’s doorstep or the retail store is another. Be sure that the packaging material you use for manufacturing Lipstick Box Packaging is sturdy and efficient enough to store and secure the lipsticks. Caring about the quality of packaging and its strength is depicting your sincerity towards your customer. Once they get the product safely in their hands, they will love and adore them. And this whole consumer experience will transform into an increased customer base and more clientele.
Packaging Is The Seamless Marketing Tool
When you put some extra effort into creating packaging for your products that showcase the brand, logo, properties, and benefits of the product effectively, it will become the most effective marketing tool for your brand. Products outlook directly communicates with your customers and sets the first impression of your brand. It should be a source of marketing itself so even when you are not there, the appearance of the products themselves convenience the customer to buy them.
By utilizing the latest printing techniques, foilings, coating, and HD coloration procedures, you can create Custom Lipstick Boxes that are the piece of art themselves. Plus, the embellishment of a custom message, slogan, or quote (if it matches your brand persona) can do wonders.
Another most important factor is the rise of online shopping culture. And it has been rising without a sign of getting stopped ever. So if you want to make sure your products flow with the shifting cultures and trends and do not get obsolete, you have to make their packaging in a style that looks appealing and charismatic on screens.
40% of customers say that they will share an image of your packaging on social media if it is unique or branded. (Dotcom Distribution)
So there is a potential consumer market on the internet. Design Lipstick Box Packaging that people love to “unbox” – another rising phenomenon.
Consumer experience matters in marketing. And as the online selling and buying culture is enhancing, it is getting more vital.
Here are some statistics that show the growing unboxing culture:
- 35% of the consumers agree that they watch unboxing videos of different products
- 55% of those who watch unboxing videos agree that the video convinced them to buy the product.
So it is getting necessary for the companies to provide a great unboxing experience to the customer as it is a super-effective way to promote and market your product.
Get The Right Shape And Size of The Packaging
As makeup products, especially lipsticks, are fragile and delicate to handle, it is necessary to get Lipstick Box Packaging that has accurate size as the product. The addition of inserts will notch up the whole consumer experience. Exact boxes with enticing appearance can grab the customer’s attention and make them urge to buy your product.
As a business owner, the ultimate goal of your business is to generate revenue by the product. Therefore getting cost-effective packaging is a must – without compromising on the quality. Different sizes, styles and shapes of Lipstick Boxes Wholesale are available in the market – at affordable price ranges. It is beneficial to get the bulk amount of packaging.
In a nutshell, if your products possess a dull or unappealing outlook, they will not attract buyers. So make the appearance alluring and professional. It will make the customer trust your brand, and they will prefer your product every time they see them at retail stores or on any social media platform.
Make the unboxing experience of customers unforgettable and maintain the quality of your product. If you compromise on the quality, stunning packaging will go to waste. Once you gain the trust, customers will promote your product themselves gladly – through social media platforms like Facebook, Instagram, or YouTube or by gifting these items to their loved ones. It is the most effective and long-lasting way of marketing.