How Custom Mascara Boxes Increase the Charm Of Your Brand?
August 11, 2021 Uncategorized
Mascara holds significant importance in any makeup kit as it enhances the beauty and elegance of the eyes. Among fashionistas and makeup lovers, mascara is a luxurious and most essential makeup product. If you are a brand that sells top-quality mascaras, you must have a desire to capture the attention of maximum makeup enthusiasts. To make your product look stunning and charming, you have to craft its packaging well.
The growth of your product’s sales also depends on the appearance and outlook of your products. Here is a stat, according to Ipsos, 72% of consumers say their buying pattern is decided by the packaging design. Many brands are now offering exclusive quality mascaras for customers. If you are a newly established brand, how will your products be prominent among the already established brands?
It can be tough to become notable in the sea of competitors, but it is not impossible. You can enhance your brand image and brand identity with the alluring and attractive appearances of your mascara. The best way to give an enchanting outlook to your product is by presenting them in unique Custom Mascara Boxes. They not only protect the products but also give them sleek and trendy touch. Plus, the creative design of Mascara Boxes can attract the targeted customer base towards your brand seamlessly.
Let us take a deep look into the benefits of Custom Mascara Boxes and how they affect the sales of your brand.
1. Choose Charismatic Appearance
Mascara is a beauty product, and it adds glamour to one’s personality. Then why its packaging should be dull and outdated? Want to enhance your brand image and aspire to attain maximum profits? Then you should select creatively designed Custom Mascara Boxes.
If you are in the makeup business (which women will purchase definitely), then you must choose glittery and glamorous artworks for your mascaras. Try out different color themes, intriguing combos, and enticing texts for Mascara Boxes. They will attract customers to your business and make them your regular clients.
2. Get Creative Persona Of Brand With The Artwork
Invest some time, skills, and resources to get the perfect artwork for your products’ packaging. It will represent your company values and vision perfectly. When crafting the Wholesale Mascara Packaging Boxes, there is a big room for showcasing your artistic preferences that are unique and creative. It will create a sense of connection in customers and attract them to your products effectively.
3. The Utilization Of Sturdy Material
It is super beneficial to use sturdy cardboard boxes for the manufacturing of mascara Boxers. As mascaras are delicate to handle, resilient custom mascara boxes help you get maximum protection for your cosmetic products. The top-notch material of custom mascara boxes will help you provide maximum security to your product from external harmful environmental factors such as intense heat, humidity, dryness. And help you to safeguard the texture of mascaras. Plus, Custom Mascara Boxes will help you deliver your product safely to the hands of customers or the sales of retail stores.
As the pollution in the environment is growing, it is our responsibility to use environmental-friendly materials for the packaging of our products so that we don’t intensify the adverse effect of pollution. When you utilize biodegradable and eco-friendly material for your product packaging, it will instantly grab the attention and interest of your eco-conscious customer base. And they will prefer your products every time they see them on the shelves of retail stores or online stores. It will increase the trust of your client in your products.
4. Customization Is Everything
When customizing your wrapping of mascaras, there are limitless options that you can select. Try out different color themes and combinations of text slogans, images, pictures, and printing techniques to get the best out lock of your custom mascara boxes. The use of trendy designs and styling ideas in your packaging of products will make your brand always stay ahead of your competition.
- Enticing Colours:
Create the right brand image and an alluring persona for your products. For that, it is necessary to get the right combination of colors in Wholesale Mascara Packaging Boxes that goes along with the overall vibe of your brand. You can get pastel color combinations to give an aesthetic look to your products, or you can select bold colors to provide a confident and luxurious outlook to the appearance of your products.
When selecting the color palette for your brand, keep in mind that it will set the overall mood of your brand. So choose them wisely. When choosing colors, there are two styling techniques that you can choose. The elegant or minimalistic one or you can get a fancy one. It is better to conduct some research to understand the preferences of your customers. And to get to know what colors do they love.
- Readable And Interactive Typography
Topography adds character and personality to the packaging of your products. When selecting a writing style for your Custom Printed Mascara Packaging Boxes, make sure they are fascinating and easy to read. You can go for default writing styles are you can customize a unique one for your brand.
- Representation Of Necessary Information Regarding The Product:
You can add essential information regarding the product or your brand on the packaging of your products to enhance their outlook and make them more professional. Cosmetic companies generally put these details on the packaging of their products.
- Brand name
- Brand logo
- One-line description
- Any specification
- Product name
- Expiration date
- Brands mission or vision
- Manufacturing date
- How to use the product
- How to store the product
- Any possible side effects that it can cause
- Social media addresses
- Office addresses etc.
It is beneficial to highlight the feature that you are selling 100% eco-friendly, non-toxic and harmless products that will not cause any damage to the environment or the user.
These details impact a large number of customers and attract them to your product seamlessly.
- Prominent Illustration Of Brand’s Logo:
As the logo is the identity of your brand, so it should be prominent on the packaging of your product. Enticing brand identity will appeal to the customers towards your products. Once they try your product and trust them, they will prefer your brand over others for sure.
- Set the theme of your brand:
The young female demographic love to gift cosmetic items to their friends and family. Therefore, it is beneficial to design the theme of your products that is suitable for gifting. You can get unlimited add-on options to spark up the appearance of your mascaras and give them a unique outlook. It will drive more consumers to your brand, and your sales will touch new heights of growth.
5. Unlimited Printing Techniques
Design is ineffective without the utilization of state-of-the-art printing techniques. With technological advancement, there are unlimited printing options that you can opt for your brand and stand out among the sea of competitors in the marketplace.
General printing options that cosmetic companies prefer are,
- Embossing and Debossing: It adds texture, feel, and personality to Mascara Cosmetic Packaging.
- Lamination: It has types such as Matt lamination, which is perfect for getting an elegant and simplistic outlook for your products. Or you can go for Glossy lamination to add a trendy and shiny touch to the appearance of your products.
- These finishes add persona and professional touch to the outlook of your brand.
- Foilings: Gold, silver, and metallic foilings add a glittery and glazed appearance to the products. Plus, it also looks extravagant and luxurious.
6. Cost-Effective Alternative
Every brand or company chooses the options that cost them low. Thus, they can grow their business exponentially. You can get top-notch and resilient cardboard or kraft material for Custom Printed Mascara Packaging Boxes. These materials are derived from readily available raw materials. Therefore they are budget-friendly. They have comparatively low rates than any other packaging material.
7. Seemless And Impressive Marketing Tool
If you design the packaging of your cosmetic product creatively and utilize all of your artistic preferences and vision, it can become a seamless marketing tool itself. The outlook of the products essentially communicates with your customer base when you are physically not present there. So make sure you design the appearance of your products in a way that makes the customers trust your brand and promote your brand seamlessly.
With the immense growth of the internet, marketing tactics and promotional approaches are advancing. Now, companies are opting for new ways to market their products. According to the statistics, 35% of the customers admit that they watch unboxing, and 55% of them get convinced to buy the product. So it is a pretty large section of society that modifies their buying patterns with the unboxing videos.
It gives rise to the phenomenon of providing your customers with the best unboxing experience. The phenomenal consumer experience enhances the growth of your brand. When designing Mascara Cosmetic Packaging, ensure that they look stunning and feel unique to unbox them.
When you provide quality to the customers, they become your loyal customer base and promote your products themselves seamlessly. 40% of customers say that they will share an image of your packaging on social media if it was unique or branded. (Dotcom Distribution)
Major Flaws That You Should Avoid In Custom Mascara Boxes:
Those are the benefits that you can get from the creative design of Custom Mascara Boxes. Now, here are some mistakes that you should avoid in the crafting of Custom Mascara Boxes.
- Don’t compromise on the design and printing quality of your Custom Mascara Boxes. Ever! Always invest proper budget and time in the designing of packaging of your products. It will pay you back as a result of increased sales and the immense growth of your brand.
- Customers do not like over-complex design. Keep the appearance of mascaras intriguing. Make them unique and attractive for the buyers. Minimalism never fails.
- Innovation and progress prevail. When you upgrade your products, make sure to make improvements in the packaging as well. It will help you in marketing the product.
- Don’t use low-quality raw material for the manufacturing of packaging of your products, as it would result in damage or de-shaping of mascaras. It will damage your brand image.
- Always try to conduct some surveys to know what your customers demand and what are their choices. It will help you to design the influential appearance and impactful outlook of your products.
To sum things up, packaging always plays a huge role in grabbing the attention of buyers. When they experience the quality of your products, your brand image will get stronger. It will result in the increased sales.
It also creates a sense of connection in the customers to your brand, and people will build a long-term association with your products.
Make the customers loyal to your brand by providing them with quality products.