7 Perceptive Statistics About Packaging In Consumer Market

August 11, 2022 Packaging Stats

Custom product packaging matters when you need to grow your business to compete with other brands. Packaging is an important factor that impacts customers’ decision to purchase a product.

Have you ever considered what the thing that influences your product purchase decisions in retail stores is? The custom packaging of products is the most powerful key to catching customers’ eyes to the products. Renowned brands focus on the quality of products as well as their packaging equally. They are well aware of the effects of packaging on customers’ minds. Perfect packaging helps make a business successful in the retail market.

Product manufacturing and packaging are two different strategies that companies apply equally to make their name in their target market. Effective packaging strategy can impact customers’ product buying decisions.

Below are some of the insightful packaging statistics revealing the vitality of impactful packaging strategy:

What Statistics Say About Packaging Design?

Packaging designs are a vital element of product packaging that attract customers to the products or drag them back while shopping.

72% Of American Consumers Agree That The Product Packaging Design Influences Their Product Purchase Decisions. (Ipsos)

Brands need to know the chief factors that impact consumer product purchasing behavior. A survey reveals that 72% of American customers think that the product packaging design influences their buying decision.

It means manufacturers should consider their packaging designs to improve their products’ sales. Product design is vital in attracting customers because it is the first thing that consumers see while browsing online stores or shopping in the retail market. If a product’s packaging is astonishing and lucrative, buyers will like to get the product.

85% Of Customers Say Color Is The Main Reason They Urge Them To Buy Any Product. (Catalpha)

Color is an impactful factor that catches customers’ eyes. Nearly 85% of consumers agree that color influences their product purchase decisions. In addition, color is also important for improving the brand image in the market. According to statistics, color alone enhances brand recognition by more than 80%.

Every color has its special impact on people, such as black represents grace and elegance, white represents purity, and red shows emotions, energy, and power. Many fast food brands prefer using red in their packaging; because red mixed with yellow makes people hungry and attracts customers to food items.

30% Of Businesses Report A Boost In Profit After Improving Product Packaging. (Packaging Of The World)

Updating customized packaging is far more sales-effective than investing in packaging design. 3 of 10 brands report that they noticed a significant increase in revenue after improving their product packaging.

A captivating packaging design will make your product striking in the competitive retail market and make your customers trust your products. This factor helps enhance your brand awareness among consumers, which may increase your sales revenue.

Eight Of Ten Customers Accept That Packaging Design Influences Their Gift Buying Decision. (Ipsos)

Gifts are luxury items that must be astonishing, unique, and attractive on sight. They don’t prefer those gift products that come in ordinary packaging boxes. That is the reason nearly 81% of customers agree that packaging designs can influence their selection of gift items.

And according to Dotcom Distribution, 61% of customers say they will prefer to repeat buying a luxury product if it comes in premium packaging.

What Statistics Say Concerning Packaging Material?

Many organizations have conducted surveys on the impact of packaging materials on customers’ minds. 67% of those surveys reveal that materials used to package a product often influence the decision to buy a product.

67% Of American Consumers Say That They Prefer Paper And Cardboard Packaging. (Ipsos)

The main purpose of packaging products is not only to attract buyers but also to protect the product from environmental factors, shocks, and accidents during delivery. It is important to choose the right material for a product with particular specialties and nature. The reason behind this is that more than 67% of American customers prefer paper-based and cardboard packaging.

Now consumers are more conscious of the benefits of green packaging. They prefer eco-friendly boxes that are non-toxic to the environment. According to Ipsos research, 84% of U.S. customers said that they are concerned about packaging waste and plastic. Moreover, 79% of Generation X said they are worried about packaging waste.

Cardboard, and paper stock, like Kraft, are better options than plastic packaging. Plastic is extremely harmful to nature and takes a long time to decompose. It also creates health issues in humans as well as animals. According to a report, 90 percent of all goods are shipped with cardboard material because it is considered safe for product delivery.

In many counties, plastic bags are banned. France banned the use of plastic packaging for a wide range of fruits and vegetables in January 2022. So, choosing paper or carton-based packaging boxes is a better option for our planet.

Statistics About Impact Of Unique Packaging

40% Of Shoppers Will Share Product Images On Their Social Media Profiles That Come With Unique And Branded Packaging. (Dotcom Distribution)

Social media has become an effective way of spreading information and communicating new ideas with other users. A survey shows that nearly 40% of customers share pictures of products with eccentric, innovative, and eye-catching packaging. And at least 83% of them share Facebook.

People with the same interests see these posts and are influenced by them. This way, brands get free product promotion and brand exposure to millions of people with the help of their satisfied customers. Social media users save brands money to invest in their product marketing.

Stats Regarding Transparent Product Labeling

74% Of Shoppers Reveal That Honesty And Transparency In Product Labeling Made Them Trust On A Brand. (Catalpa)

Due to the busy life of consumers and a wide variety of products in the retail market, the chances are very low that customers will read the product labels. Consumers have different preferences regarding product ingredients. 74% of customers say that they prefer to purchase goods from honest and transparent brands that don’t lie about the harmful effects of their product ingredients.

Brands’ honesty regarding product labels builds trust in their customers. This factor plays a vital role in making customers’ minds make purchase decisions and affects their loyalty to the brand. Transparency empowers the value of brands which results in gaining good feedback from consumers.

Custom packaging is just one of the most vital elements that play an essential part in improving your business development.

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