Top Custom Box Design Trends to Watch in 2024

October 11, 2024 Business Growth

Today the use of packaging has transformed from mere protection of the product to the presentation and promotion of the brand. Now packaging is one of the crucial elements of the brand identity and customer experience. With the rising concept of sustainability, the focus on paper-based packaging has also increased. Apart from reducing the carbon footprint of your brand, paper-based custom packaging helps brands draw customers’ attention.

In 2024, custom box design trends are not the same as they were before. Now customers want to feel special while investing in the products of a brand and judge a brand by its innovative potential and creativity. Those brands that want to grow continuously and remain in demand have realized that the design of the packaging is pertinent for their growth. Let’s read the blog and identify the new trends to watch in 2024.

Sustainability At The Forefront

Globally, climate-related disasters have made people realize the gravity of the situation due to this, now they try to make every possible effort to reduce the generation of solid waste generation which is one of the major contributors to pollution hence climate change and packaging is not free from this. That is why brands are thinking of using sustainable materials for their custom boxes. Materials such as cardboard, paper-board, kraft, corrugation, and chipboard are preferences of all the brands.

In addition to the packaging material, the protective coatings on the material are also preferred to be biodegradable. From the use of traditional foam or plastic-based inserts now inserts made with paper and other biodegradable materials are used. This packaging practice not only reduces waste but also shows the customers your brand’s commitment to sustainability and creates rapport with them. Brands opt for a minimalist look and use sustainable designs that require less material but give an appealing look to the boxes.

Bold Minimalism

Bold minimalist is a concept in which a clean, uncluttered aesthetic of minimalism along with striking elements are used to design the boxes. For instance, you can use highly contrasting colors on your packaging, bold typography, and simple geometric shapes such as custom pyramid boxes, round boxes, etc. In this case, your packaging remains relatively simple but will still be attractive enough to draw the attention of the customers.

You can use simple kraft boxes with a single bold logo made of metallic foil or you can select a simple color palate with a contrasting pop-out shade that will highlight the key information. Bold minimalist is an excellent option to get the attention of the customers and create your product’s uniqueness and overall branding. The texture, natural feel, and popping-out elements

Textured And Tactile Finishes

In 2024, the packaging experience is far beyond the visuals, now the customers want a packaging that can give a tactile and premium feel. Due to this reason, textured finishings are gaining popularity because they give customers a multi-sensory experience and add value to the perceived value of your product.

Embossed logos, debossed patterns, raised inks, and metallic following are some of the common options used to create the raised impression on the boxes. Another very common trend in the packaging industry is the use of rough and uncoated kraft paper to manufacture custom packaging boxes, this material gives a rustic feel and is an ideal option for eco-friendly and artisanal brands.

On the other hand, you can also use coatings such as matte, gloss, or spot UV that will give a premium feel to the boxes and are the best options for luxury boxes and boxes for tech products. The simplest reason for doing so is to engage the multiple senses of the customer to create a memorable experience.

Also read: https://customboxesmarket.com/what-is-die-cutting-what-does-die-cut-mean-in-the-die-cutting-process/

Personalized And Customizable Designs

Today we can see the focus on the customization of the packaging. Brands consistently look for ways to increase the chance of their product’s uniqueness and give the customers a personal touch about their brand. Custom messages, unique designs, and interactive designs are some of the elements that give a personalized touch to the packaging.

Specifically, if you are giving influencer packaging then you can print the receiver’s name or you can add personalized thank you notes to make the receivers feel connected with your brand. High-end brands can also use augmented reality (A) or QR codes that when scanned lead the customers to the online platforms of that brand.

Vintage And Retro-Inspired Designs

Nostalgia is still relevant in the market, and the use of vintage or retro packaging design trends is becoming common in the year 2024. These designs inspire a sense of belonging or, at best, comfort because such elements make the audience familiar with the brand.

Modern designs are glossy and have bold color palates, and extra thick opaque texture while retro designs have two-dimensional illustrations and complimentary colors. This trend is most effective for products that need to convey a certain message such as coffee, chocolate, or homemade things.

Eco Ink And Soy-Based Printing

One of the most appealing trends in sustainable packaging is eco-inks and this has become a custom box design trend for the year 2024. Standard inks used in printing are toxic and pose threats to the environment, while green inks, such as soy and water-based inks, pose no such unwanted effects on the environment.

Soy-based inks are especially preferred due to their brilliance and print quality, particularly on paper-like materials. It is also important to note that all these inks are obtained from renewable sources, which also fits with the sustainability goals most firms are embracing with time.

Multi-Purpose Packaging

In 2024, design is not limited to packaging that looks good. The functionality of the packaging is also an important requirement for customers. The boxes that brands are making are also collapsible so that they can be reused for several purposes. For instance, a box designed for shoes can be converted into a drawer or a delivery box which turns into a children’s art set.

Conclusion

Minimalist designs, textured appearance, solid colors, and vintage designs are all some of the important factors that are considered in 2024 custom box design trends. Above all the main thing that the brands and the customers both prefer is the sustainability aspect of the packaging which is why paper-based materials are becoming common day by day. Moreover, with a simple and functional design of the packaging, the promotional potential is ubiquitous. If you want to comply with recent trends then CustomBoxesMarket can be your long-term partner in this regard.