How To Create The Best Unboxing Experience?

August 31, 2022 Custom Packaging, Inspiration

The best product unboxing experience helps brands to please their target customers and enhance their branding in the market. The best unboxing experience attracts more customers for brands.

In the E-commerce industry, companies need to attract their target customers to their products. The packaging that provides customers with a good unboxing experience wins the battle of product marketing. Brands can attract more customers to their brand with attractively designed custom packaging boxes and sharing on social media sites. The enticing packaging of products catches customers’ eyes and provides them with a perfect unboxing experience.

What Is An Unboxing Experience?

When consumers open the product box in specific packaging, their act upon unboxing the product is known as an unboxing experience. People share their experience with others on social media, which help in brand promotion and boost sales. You can have a look at 7 perceptive packaging stats in consumer market. A survey shows that nearly 40% of customers share pictures of products with eccentric, innovative, and eye-catching packaging. And at least 83% of them share Facebook. So if your customers are sharing product unboxing experience, it does matter a lot to your business.

How Important Is The User Experience?

It is a very important question. What do you see in the packaging of products when shopping on any online store? The answer to this question is that you consider the product packaging with its attributes that provide you with a better user experience. That’s a factor that attracts your customers to your brand, and you observe repeated purchases.

People prefer to get a product that comes with an enticing appearance.

Unlike simple product packaging, attractive packaging urges customers to buy the products. In short, product packaging presentation is a factor that attracts customers to the brand and provides them with a memorable unboxing experience.

Why Is Providing Good Unboxing Experience Essential?

On the internet, you can see plenty of unboxing videos and photographs. The main purpose of creating their videos is to introduce customers to a product with their specifications. These social media videos impact customers’ buying behavior and decide to buy the products. Click here to learn more about customers’ purchase behavior.

In the 2015 Dotcom Distribution Packaging Report, 1/3rd of customers watched product unboxing videos on social media websites. After watching the unboxing video, 55% of them felt fascinated, and 41% of shoppers felt thrilled.

Do you know why? People learn essential information about the product and find it beneficial for them. Finally, order the product to benefit from it.

Unboxing Improves Customers’ Loyalty

Product unboxing develops brand loyalty. The custom printed boxes with your brand thank you notes and essential details play a vital role in attracting more customers and making them loyal to your brand. To promote your branded products, you can publish product unboxing videos that have a mentionable influence on customers buying decisions.

Nearly 61% of shoppers re-buy products if they come in branded and gift-like packaging.

The Perfect Way To Creating The Best Unboxing Experience

There are some key factors that can make your product provide your target customers with a perfect user experience:

Printing Of Brand Story On Custom Boxes

Product packaging is a tool for your brand that is not only used to package the product but also the right way to communicate with consumers. The packaging with essential details introduces customers to your brand story that makes a liaison with your target customers. You can print your company details to make your product box different from others.

You can introduce your customers with your company information, mission statement, and history to educate customers. Furthermore, you can print essential product related information on the packaging boxes, such as use directions, storage guide, and use warnings. It leads to making your product trustworthy for your target customers, that take you as one of the responsible brands that care for their clients.

In addition, custom boxes with logo of your brand play a crucial role in making your product unique and enhancing your company’s awareness in the retail marketplace. This is one of the important custom packaging element that provides your customers with a happy unboxing experience.

Easy To Open and Handy Packaging Boxes

The easy-to-unbox and handy boxes of product packaging attract more customers and satisfy them with the brand. People prefer to get those products that come in appropriate boxes. On the contrary, complex packaging results in negative consumer feedback that can defame the brand in the market.

In addition, fit-sized product boxes protect the product from shocks during shipping and improve its shelf life. This factor provides customers with a happy user experience that indirectly helps develop brand growth in the competitive industry.

The Suitable Material For Product Packaging

You can use tissue paper and bubble wrap to protect the products. But their usage must be sensible. Don’t overuse them because if you use these add-ons without any need, this thing can drag customers away from your brand’s products.

In addition, it is essential to mention that nowadays, people are well-aware of the advantages of eco-friendly packaging that is non-toxic to the planet. Nature-friendly packaging material can make your products the best choice for eco-conscious consumers. It provides them with a perfect experience of unboxing products. Paper stock like Kraft paper, and cardboard, corrugated material are examples of environmentally friendly packaging boxes.

Discount Offers And Free Product Sampling

Free samples of products can be taken as gifts for customers for their loyalty to the brand. However, brands can offer free samples to people on launching new products so that customers can experience the products and decide to buy them quickly. In addition, free sampling and discounts motivate customers to use the products for sharing your products as gifts also. The promotional discount can attract more customers to your brand, which encourages a repeat product purchase.

Unique Packaging Designs Satisfy Shoppers

It is important to create packaging that excites the five senses of your target consumer. Visually appealing boxes with unique packaging designs make your product stand out in the crowd. Consequently, while designing product boxes, consider your target customers’ age group, gender, and region to create the perfect packaging to provide them with a top-class unboxing experience. You can use childish colors for children’s product packaging, like toys, chocolates, and little garments. Similarly, you can use feminine colors for ladies’ products, such as makeup items, jewelry, and ornaments.

Furthermore, to make your products more attractive and provide a better experience, you can use additional add-ons and embellishments on the custom printed boxes. You can use laminations (glossy or matte), coating, inserts, partitions, promotional stickers, brand tags, and window patching to impress your target customers with your product packaging.

Check out here to know more about how to select right custom packaging company for your brands’ product boxes.

The Wrap-Up!

The unboxing experience that you offer to product customers introduces much more about your brand’s facts. It is a perfect way to improve your customer relationship and play a key role in your product promotion and business growth.

When your brand provides customers with a memorable experience, it assists in repeated purchases. In short, if you want to boost your product sales and grow your business in the competitive market, it is essential to review your product unboxing.

CustomBoxesMarket is one of the best packaging companies in North America that can create top-notch custom boxes ideas at economical rates for your business that provide the best unboxing experience to your target customers.